The Golden Days
Cast your mind back to your heyday and you’ll probably start getting all warm and fuzzy. Ask anyone and they’ll tell you that things were waaay better back in the day. Nostalgia gets all of us hopped up when we banter about which era of music, movies or TV was the best. This fond trip down memory lane is known as “Golden Age Thinking”, a term coined by the 2011 film Midnight In Paris. Such reminiscing brings comfort and helps us cope with the challenges of the present.
Personally, I’ve always been a bigger fan of the present moment. If you love coffee there’s never been a better time to be alive than right-frikkin-now*. Third-wave roasters, coffee festivals, consumer education and a strong focus on sustainability have elevated the once-humble beverage to a lofty position in contemporary culture.
There is, however, a challenge for us contemporary coffee utopians. We don’t always have the time or the equipment for that perfect cuppa. And our supermarket shelves are lined with super convenient ‘coffee’ drinks full of sugar, unpronounceable additives, weird gums and, let’s face it, crappy coffee. Yuck.
“We’ve got higher standards now buddy,” you say to yourself, skipping the supermarket shelf science projects and picking up this Liter o’ Latte instead. "These are the Golden Days."
* Yes, the Great Lockdown of 2020 temporarily robbed us of our local coffee hangout and barista comrades, but it also made us appreciate them more :)