okja plant based

The Future is Delicious.

It’s not enough to be sustainable. It’s not enough to be ethical. It’s not enough to be nutritious. The future of animal-free is delicious. 


Our job is to guide good people like you on an easy, smooth and delicious journey towards a more plant-based diet; helping you to be kinder to yourself, to others, and to our amazing planet. 

okja? OK, JA.

"okja" - it's a name that you can pronounce in any way you're comfortable.

Officially, it's supposed to sound like "OAK-JAH" but heck, it's totally OK with us if you say it like "OK, JA."

OK? JA.

A Tribute to the Barista.

Ritual  n.  a religious or solemn ceremony consisting of a series of actions performed according to a prescribed order.

The first thing I do when I wake up every morning is go downstairs, switch on the espresso machine, drink a tall glass of water, then make a flat white for my wife and an espresso for myself. The whir of the grinder perfumes the kitchen air and, as the machine extracts the tawny elixir, my heart warms to the comfort of this daily ritual.

Damn, it’s good to be alive.

Almost 20 years ago, I owned a few coffee bars. I remember one Saturday in particular, working the espresso machine from 7am to 3pm, non-stop and without a break. That day we served over a thousand coffees in that little bar. It was hard but rewarding work. I miss it sometimes. It’s an addictive sensation watching a customer enjoy a drink you’ve prepared with diligence and dedication. It’s a gratifying responsibility to be part of someone’s daily ritual.

Barista  n.  from the Italian for "bartender” - a person, usually a coffeehouse employee, who prepares and serves espresso-based coffee drinks.

A barista blends art and science to serve you magic. A barista is sometimes the first person you talk to in the morning. A barista can make your day with a big smile and that perfect cuppa.

Our oat milk  is dedicated to all the hard working baristas out there, who spend their entire shift on their feet, making magic to start our days or gently wind them down.

Simple. Natural.

Plant-based milk is nothing new. Look around and you’ll see many.  Look more closely, and you’ll discover that some of them are better than others. You’ll see ingredients you don’t recognise, can’t pronounce or need to Google. It’s usually cheaper and easier to add that kind of stuff, but it’s just not our vibe. In our oat milk, the only ingredient which you may not have in your own kitchen is the calcium. You won’t need a Master’s Degree in Chemistry to understand what you’re drinking here.

Our rich, creamy m*lk is great for adding to your cereal, perfect for blending with superfoods in smoothies and amazing for dunking your chocolate chip cookies into. My favourite is to foam it up for silky flat-whites in the morning or for fluffy hot chocolates in the evening.

okja barista oat milk

WYPI=WYGO & WTFAQ

"What you put in is what you get out" is something my Dad always told me growing up. Another nugget was "Always do your best."

Parents say alot of stuff. Sometimes it's only later in life that we appreciate the pearls that they hand to us over the years. Some are lessons hard-learned by them and some hard-earned and passed down by the generations before.

That wisdom is reflected in the attitude of our approach in the making this of this m*lk. The best we can. No shortcuts. In fact, we're so proud of our ingredients we've listed them boldly on the front of the pack.

Why Italy? Well Italy is the birthplace of espresso after all and world famous for it's crazy amazing food culture and agricultural heritage. It is in this wonderful epicurean land that we found a great partner to help us make the m*lk of our dreams using scrumptious local oats and ingredients. Here's a little run-down of each and why it's in the m*lk you're drinking:

Oats.

It's O-A-T milk, right? So we tried to pack in as much as possible at 14%. A whopping 40% more than our Swedish friends :) That means a richer, creamier mouthfeel and a denser foam for your latte.

Sunflower Oil.

We use a very small amount of unrefined, cold-pressed sunflower oil as a natural emulsifier. It keeps the water and oats blended together to help us achieve such a smooth, creamy texture.  We use so little in fact, that per 100ml, we have less than a gram of fat in our m*lk.

Calcium.

An essential mineral for the human body.

Sea Salt.

Just a pinch to balance out the natural sweetness of the oats.

Team okja.

This is us. We started okja together. We're very different but we share the same values.

Rui.

Rui's Mom is a great cook. He's a little fussy now with food because she spoiled him with so many good eats. He's pretty much here to make sure everything is made and tastes like it should.

David.

David AKA "Frank the Tank" makes sh*t happen. His first gig in the food game was dancing with birthday cakes on his head to entertain guests. Now that's commitment.

Sam.

Sam is the aesthetics geek who helps to make our creative dreams come true. The go-to woman on all things Mac related, we suspect she moonlights for Apple. She enters half marathons, sometimes she runs them.

Manny.

Manny likes systems and processes. Things should tick like clockwork. He's Rui's Dad. Also goes by the name "The Flying Pork."

Deano.

Dean stopped eating meat in 2011. So now instead he eats numbers for breakfast, lunch and dinner. He ran his first marathon at age 52.

“Only work with people you’d invite to your home for a meal.”
~ Garth Walker | Designer, Publisher, Photographer.

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